History

All Leisure Group

Some background information

In 1997 the All Leisure Group acquired 'The Voyages of Discovery business' which was originally established in 1994 to supply educational cruises to school children. After acquiring the business All Leisure Group introduced adult cruises and this is where the company started to grow.

Please click the link below for a timeline from the company's website:

www.allleisuregroup.com/uploads/files/1994_2014_Timeline.pdf


From 1997 to 2001 the Group operated the Voyages of Discovery business as a supplier of cruises around the eastern Mediterranean and Red Sea, for both school children and adults. In 2001 the Group risk began offering cruises around Northern Europe and Scandinavia.

During summer 2002, the Group operated these tours through the short term hire (generally of up to a seven week period in each case) of different cruise ships. In late 2002 the Group signed a five year lease for Discovery for use during the summer season of May to November commencing May 2003.

In May 2005, as a result of the owner having received an offer to purchase the ship from a third party, the Group completed the acquisition of Discovery. The acquisition included the winter cruise business that the previous owners of Discovery had been operating and included a sales office in Fort Lauderdale, Florida.

The Swan Hellenic brand was added to the Group in July 2007 and the Group continued to grow with the acquisition of the Herbridean Princess in April of 2009, followed by Alexander von Humbolt in November 2009. 

In May 2012 All Leisure Group acquired the holiday company Page and Moy, to build there growth to where it is today.

The company, through its subsidiary All Leisure Holidays, now has six main business divisions in total (as listed on the welcome post).

Roger Allard

Chairman for the company

Roger has been involved in the travel industry for over 40 years. He is a director of ABTA and several other non-competing travel companies and also sits on the Air Travel Insolvency and Protection Advisory Committee (ATIPAC) which advises the Civil Aviation Authority, representing ABTA. 
Roger was instrumental in creating Owners Abroad (now TUI Travel PLC) and in listing it on the London Stock Exchange in 1982. After 20 years, Roger left First Choice in 1993 as Group Managing Director and was involved in the aviation industry until 1996. Roger acquired the Voyages of Discovery brand in 1997.

Check out the link below for a interview with Roger Allard.
Roger talks about some of his personal history and gives some great advice about how to get into the travel Industry.

www.youtube.com/watch?v=XcMI-91Ob1c